Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.
We have a three C's credo on the back of everybody's business card that says career development, creative process, client experience. That you have to find, don't define, don't make the mistake of defining yourselves by the industry that you are competing in. You really need to be creative and figu...(Full transcript available to logged in subscribers.).
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