Ken Saji is a Senior Editorial Director at MTV Networks, where he serves as a creative director and head writer for their Creative Services department. He is responsible for setting the creative vision and developing brand strategies for MTV Networks' corporate projects, which encompass integrated solutions across digital, on-air, video, print, radio and merchandise for business-to-business, consumer and internal communications. His award-winning work spans everything from integrated campaigns and large-scale pro-social causes to new business initiatives and brand development.
Ken Saji graduated from Cornell University cum laude with a degree in English, and from Columbia University's Graduate Writing Program.
I was reading this article in the Journal the other day about the Black Eyed Peas and how they have adapted to the new paradigm in music where you are not generating revenue from sales, but you are generating revenues from corporate sponsorships and what they have done is actively gone out and sough...(Full transcript available to logged in subscribers.).
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