H. Christopher Peterson is a professor in Agribusiness Management at Michigan State University. Prior to joining the faculty at MSU, Peterson served on the faculty and as chairperson for the Department of Economics and Business Administration at Juniata College.
Christopher Peterson received his Bachelor's degree from Juniata College, his MBA from Harvard University and his Ph.D. from Cornell University.
Now if you think about a basic attribute that every consumer wants, and that McGraff & McMillon refer to that as a non-negotiable. How much profit do you suppose you make from non-negotiables? Can you see? The answer is nothing. Non-negotiables are the price of being in the marketplace with your...(Full transcript available to logged in subscribers.).
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Christopher Peterson Discusses Non-Negotiables And Reality That Non-Negotiables Are Price of Being In The Market
Christopher Peterson Discusses Difference Between Proactive Innovation and Reactive Copying
