Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
When I started with the company, they used to sell their fruit in a box. The name on the side, or a sticker on the fruit. And that was kind of the compelling story. And we got it. We got a lot of it. We want you to buy it. Today, to get the consumer...(Full transcript available to logged in subscribers.).
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