Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
Who consumers are, what they have, and what they want determines very much so what they eat, and when they eat it, and where they are going to eat it. This is a huge trend in people who are dealing with food items. And I would think that I know many of ...(Full transcript available to logged in subscribers.).
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