Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County. Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries. Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y. Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.
The first step is to admit that it's okay to say that, hey you know what, I'm a farmer, I really don't want to sell. But then the key is to take a look at first of all, do I have members of my family who maybe can support or can help bring me into that particular function to support it because then...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
