JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
I think every entrepreneur has to have some amount of blind faith in creating something that doesn't exist and ignoring everyone around you telling you that you might be crazy. I definitely experienced that. Everyone that I knew from the agency world saw startups as companies with no money. So th...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
