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What I heard you say was, ?I view the word customer as transactional.? A customer is a transaction. I need diapers. I go to the store. I buy them. I?m a customer of the store. It?s over. We?re done. But earlier, used the term CRM. For those who aren?t familiar with the acronymn, CRM stands f...(Full transcript available to logged in subscribers.).

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