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Michael Santiago Discusses Pricing

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Total Case Duration :

  • Date Added : 3/20/2015
  • Clip Duration : 1 min. 12 sec.

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Michael Santiago

  • CEO, FloraPulse
  • male
  • 1988 (Age: 36 years old)
  • Michael Santiago - Interview - FLoraPulse
  • Video 1 of 7 in this Case
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Biography

Michael Santiago is the CEO of FloraPulse. FloraPulse makes water-stress sensors that, in layman’s terms, measure how thirsty a plant is. Michael Santiago received his bachelor\'s degree in Mechanical Engineering at the University of Puerto Rico, Mayaguez. He is currently pursuing his PhD at Cornell University.

We?re working on it. It?s always a work in progress. You keep trying things out. Yeah, I guess there?s two ways you can look: top-down or bottom-up. So bottom-up is basically how much does it cost you? And then you maybe charge a little bit more for it. I think the smarter way to look at it...(Full transcript available to logged in subscribers.).

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Michael Santiago videos

Video 1 of 7 Michael Santiago Discusses Cornell Experience And Starting FloraPulse
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 1 min. 38 sec.
Video 2 of 7 Michael Santiago Discusses Pricing
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 1 min. 12 sec.
Video 3 of 7 Michael Santiago Discusses How Technology Can Make An Impact
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 1 min. 5 sec.
Video 4 of 7 Michael Santiago Shares Career Plans with Startup
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 0 min. 36 sec.
Video 5 of 7 Michael Santiago Discusses Moving From An Idea To A Business
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 1 min. 25 sec.
Video 6 of 7 Michael Santiago Shares Advice For Student Entrepreneurs
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 1 min. 51 sec.
Video 7 of 7 Michael Santiago Shares Lessons Learned In Building Startup
  • Michael Santiago - Interview - FLoraPulse
  • 07/28/15
  • Michael Santiago
  • 0 min. 41 sec.

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