JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
It poses challenges as well. It's a good thing, a bad thing. The sites we did four years ago aren't responsive. It's like, well, no one knew any better. It didn't exist. There's no perfect solution anymore. I think with brands you can have more foresight and build something that is...nothing l...(Full transcript available to logged in subscribers.).
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