Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
There are organizations that do that. Florida Naturals in Florida is a juice company. Orange juice primarily. Their bottom 10 percent growers that deliver bad quality product are eliminated. Talk about putting your imprint on what your brand needs to ...(Full transcript available to logged in subscribers.).
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