Mark Wilson has over 15 years of experience solving the complex design and process issues involved in launching new products that have generated over $600 million in annual sales. Prior to launching Initiatives Consulting, LLC in 1997, Wilson served in management roles at Bausch & Lomb, Inc, Baxter Healthcare, Inc., and Opkor, Inc, an optics company. His experience includes design, production, quality control, and marketing for a wide range of new health care and optical products for consumers and businesses.
As Principal of Initiatives Consulting, Wilson leads a team of experts that advise clients on the 'fuzzy front end of innovation' - determining whether ideas should move forward and how to move them towards commercialization. Clients include Baxter Healthcare, Xerox, numerous smaller companies, and universities such as Cornell, University of Michigan, and Rochester Institute of Technology.
Mark Wilson received an M.S. and B.S. in Mechanical Engineering from Rensselaer Polytechnical Institute.
Can it make money? Your business model so to speak. Got to think through pretty early on how much it's going to cost you to make this product, even if you're just estimating it, how much you're going to have to pay other people to get everything you need and how much you're really going to get pai...(Full transcript available to logged in subscribers.).
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Mark Wilson States Importance of Understanding Whether Your Product Can Sustain Itself
Mark Wilson States Need To Evaluate How Much Money And Time You Have To Launch Product
