Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.
Our customer is teachers, even though I told you all the different kinds of distribution that we have, we always keep our focus on teachers. So because everybody who works for Teacher Creative Materials in our editorial division is a teacher, or they have been a teacher. Everybody who writes a boo...(Full transcript available to logged in subscribers.).
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Rachelle Cracchiolo Describes Different Business Units Within Teacher Created Materials Company
Rachelle Cracchiolo Discusses Decision To Bring In Outside Help For Certain Business Tasks
Rachelle Cracchiolo Discusses Longer Term Vision And Thoughts on Selling The Business
Rachelle Cracchiolo Provides Overview of How She Learned the Business And Where They Are Today
Mary Dupuy-Smith Discusses Changes in Roles as Business Has Grown and Technology Has Changed
Mary Dupuy-Smith States Company Did Not Put Together Long Range Projections in Early Years
