Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
Yeah, you know, I think in our business, talent is everything. You know, we're only as good as the people in the room making and building ideas, selling ideas, nurturing ideas, you know, getting clients to buy into the idea itself. So, talent is everything and I think collaboration is really key. ...(Full transcript available to logged in subscribers.).
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