Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We have is the store on one hand, we have the shop where you can buy ideas, you can come to the counter and talk to Ava, she is our receptionist and she will also take down those private idea requests but there is also in the shop all kinds of things that...(Full transcript available to logged in subscribers.).
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Nadja Schnetzler States BrainStorm Comes To Client Meetings With 10-15 Projects In Mind
Nadja Schnetzler Discusses Structured Process for Idea Generation - Idea Collection, Filtration and Decision Processes
Nadja Schnetzler States Having Enough Space Is Critical To The Proper Functioning Of The Creative Team
Nadja Schnetzler States BrainStore Is A Brand And Therefore Clients Have Cetain Expectations
Nadja Schnetzler Explains Why Bathtubs Have Become Signature Furniture For BrainStore
Nadja Schnetzler Discusses Importance of Making Client Comfortable With Idea Generation Process
