Paul Joseph is currently in a leadership position at Netegrity, a technology company which is a leading provider of security software solutions that securely manage identities and their access to enterprise information assets. Netegrity was acquired by Computer Associates in October of 2004.
Prior to his role at Netegrity, Paul was a Vice President at Simon Management Group, a management consulting firm that specializes in assisting senior executives and operating managers of technology-based companies.
As an undergraduate student, Paul consulted to two, Ithaca-based companies, wrote three business plans, and was the co-founder and manager of a profitable business providing server training and risk management certification services to the hospitality industry. Paul continued to run the company as a sole proprietorship for 4 years, prior to attending graduate school.
Paul holds a Bachelor of Science from Cornell University and an MBA from the F.W. Olin Graduate School of Business at Babson College.
So in going through the process of market validation, you want to sort of take those hypotheses and develop some core objectives for the research. Okay? What do you hope to accomplish on this. Well we want to make a decision or we want to quantify something. Well what do you want to do? Well I ...(Full transcript available to logged in subscribers.).
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Paul Joseph Discusses Importance of Conducting Market Research on the Appropriate Scale
Paul Joseph States Entrepreneurs May Not Always Be Objective When Analyzing Market Research
Paul Joseph Defines Secondary Market Research and Where It Fits in the Overall Picture
