Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
One of the exercises we did, after everyone did the strength training, we created dog tags that had everybody's top three strengths. And we didn't exercise. We put the strengths on the floor in a big open room. And we had people stand, at different times, on their top three. And it would match y...(Full transcript available to logged in subscribers.).
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