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Matthew Kochman Discusses Importance of Developing the Brand

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Total Case Duration :

  • Date Added : 5/14/2009
  • Clip Duration : 0 min. 51 sec.

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Matthew Kochman

  • Founder, MESS Express
  • male
  • Caucasian
  • 1987 (Age: 37 years old)
  • Matthew Kochman - Interview - MESS Express
  • Video 1 of 10 in this Case
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Biography

Matthew Kochman is a co-founder of M.E.S.S.(Moving Every Student Safely)Express. MESS Express is a for-profit social advocacy group that combats drinking and driving among college students nationwide. It is accomplished by implementing prepaid transportation programs tailored to the individual needs of students on college campuses. Additionally, the company provides on-campus organizations a simplified, more student-oriented service in chartering social event transportation. Through the collaboration of community leaders, university officials, and transportation companies, M.E.S.S. Express is able to offer safe, reliable, and convenient student transportation.

Matthew Kochman is a graduate of Cornell University.

Honestly, what has taken me most by surprise is the fact that I have been working very hard. My team has been working very hard trying to develop a brand that students can associate with. Students can just grasp onto and try to make it something where M.E.S.S. Express is one of those catchy terms ...(Full transcript available to logged in subscribers.).

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Matthew Kochman videos

Video 1 of 10 Matthew Kochman Discusses Founding Of MESS Express
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 0 min. 23 sec.
Video 2 of 10 Matthew Kochman Describes Mission of MESS Express
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 1 min. 51 sec.
Video 3 of 10 Matthew Kochman Discusses Launch of MESS Express
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 3 min. 37 sec.
Video 4 of 10 Matthew Kochman Discusses Challenge of Running A Business While A Student
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 0 min. 36 sec.
Video 5 of 10 Matthew Kochman Discusses Excitement of Being An Entrepreneur At Cornell
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 0 min. 48 sec.
Video 6 of 10 Matthew Kochman Shares Initial Challenges of Starting His Business
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 2 min. 16 sec.
Video 7 of 10 Matthew Kochman States Starting Business Is Completely Consuming
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 0 min. 51 sec.
Video 8 of 10 Matthew Kochman Discusses Importance of Developing the Brand
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 0 min. 51 sec.
Video 9 of 10 Matthew Kochman Discusses Challenge of Running A Company That Has Seasonal Lag In The Summer
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 1 min. 37 sec.
Video 10 of 10 Matthew Kochman States Importance of Building A Strong Team
  • Matthew Kochman - Interview - MESS Express
  • 5/14/2009
  • Matthew Kochman
  • 1 min. 26 sec.