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Mark Brandt Discusses Building a Base of Customers

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Total Case Duration :

  • Date Added : 2/7/2002
  • Clip Duration : 0 min. 58 sec.

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Mark Brandt

  • Vice President, Corporate Development and Co-Founder, Notiva
  • male
  • Caucasian
  • 1965 (Age: 59 years old)
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • Video 1 of 33 in this Case
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Biography

Mark Brandt is a Partner and Founder of The Maple Fund which invests in emerging technology - specifically nanotechnology.

Prior to his involvement with the Maple Fund, Mark Brandt was working at Notiva, a retail financial software company where he served as Cofounder, Board Member and Vice President of Corporate Development. Prior to Notiva, Mark worked at Andersen Consulting and Cargill Incorporated.

Mark Brandt is a graduate of Cornell University.

They came to me and said how are we going to blow it out? We went to McDonald's, we went to Target and we went to P&G and we got great feedback from all of them. McDonald's was like wow, we're much better than that. We looked at their numbers and the big question is how many invoices per cler...(Full transcript available to logged in subscribers.).

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Mark Brandt videos

Video 1 of 33 Mark Brandt Discusses Paying Way Through School and Early Entrepreneurship
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 2 min. 49 sec.
Video 2 of 33 Mark Brandt Discusses Friends Versus Business Partners
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 43 sec.
Video 3 of 33 Mark Brandt Discusses First Job At Cargill
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 2 min. 3 sec.
Video 4 of 33 Mark Brandt Discusses Leaving Cargill to Work At Arthur Andersen
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 53 sec.
Video 5 of 33 Mark Brandt Discusses Back Offices and the Ideas for Startup Company, Notiva
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 19 sec.
Video 6 of 33 Mark Brandt Uses Technology to Reduce Headcount in the Back Office
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 59 sec.
Video 7 of 33 Mark Brandt Discusses Building a Base of Customers
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 58 sec.
Video 8 of 33 Mark Brandt Discusses Knowing Your Strengths and Core Competencies
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 58 sec.
Video 9 of 33 Mark Brandt States You Can't Build a Business Alone
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 10 sec.
Video 10 of 33 Mark Brandt Discusses Risk Versus Reward
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 36 sec.
Video 11 of 33 Mark Brandt Discusses Turning A No into A Yes and Facing Rejection
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 4 sec.
Video 12 of 33 Mark Brandt States Simple Ideas Are Often Good Ones
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 39 sec.
Video 13 of 33 Mark Brandt Shares Thoughts on Business Plans and How They Can Generate Questions
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 2 min. 10 sec.
Video 14 of 33 Mark Brandt Provides Warning About Ideas Getting Stolen
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 23 sec.
Video 15 of 33 Mark Brandt Discusses Importance of People on Management Team
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 29 sec.
Video 16 of 33 Mark Brandt Discusses Advisors and Expertise
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 39 sec.
Video 17 of 33 Mark Brandt States Passion and Experience will Lead to Funding
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 45 sec.
Video 18 of 33 Mark Brandt Discusses Rejection and How to Handle VC Feedback
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 40 sec.
Video 19 of 33 Mark Brandt Discusses Offering Growth and Potential - Not Cash - To A New Hire
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 40 sec.
Video 20 of 33 Mark Brandt Suggests Pitching Where the Funding Is
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 38 sec.
Video 21 of 33 Mark Brandt Defines Sustainable Competitive Advantage
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 44 sec.
Video 22 of 33 Mark Brandt Discusses Selling in the New Economy
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 31 sec.
Video 23 of 33 Mark Brandt Discusses Revenue Models and Cash Burn Rates
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 33 sec.
Video 24 of 33 Mark Brandt Discusses Having Different Business Plan Formats
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 12 sec.
Video 25 of 33 Mark Brandt Discusses Having A Short Business Plan
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 33 sec.
Video 26 of 33 Mark Brandt Outlines New Ideas
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 46 sec.
Video 27 of 33 Mark Brandt Discusses How To Get A New Idea
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 32 sec.
Video 28 of 33 Mark Brandt Discusses Selling a Wine Pouring Product
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 21 sec.
Video 29 of 33 Mark Brandt Prvides Example on Convincing Wineries to Try the Product
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 21 sec.
Video 30 of 33 Mark Brandt Writes Press Release for the Product
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 1 min. 29 sec.
Video 31 of 33 Mark Brandt Discusses Food Innovations
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 4 min. 15 sec.
Video 32 of 33 Mark Brandt Shares Thoughts on Getting an MBA , Opportunity Cost and Lessons Learned
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 56 sec.
Video 33 of 33 Mark Brandt Shares Thoughts on Law School and MBAs
  • Mark Brandt - Lecture for AEM 325 - Thoughts on Starting a Business
  • 2/27/2002
  • Mark Brandt
  • 0 min. 34 sec.
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