John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.
John Cannon is a graduate of Bloomsburg University.
On top of the marketing dollars, we also got the paid retailers like Wegmans to take the item in. Because Wegmans knows that we can't go knocking door-to-door to bring the item in. So it is called slotting allowance. Wegmans is going to say hey, you got a great item - you just invented the wheel...(Full transcript available to logged in subscribers.).
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John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
