Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
So when we started the company that I work with today, called The Burns Group, all of us were kind of big New York City agency ex-pats. You know, had grown up in all the biggest shops. We founded this agency at a time where, I think, the marketplace was really changing. You know, the explosion of...(Full transcript available to logged in subscribers.).
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