Not so long ago, Susan Gibbs left a career as a network news producer in New York City in search of something more authentic. A chance encounter with a book about raising sheep sealed her fate. With a great deal of hard work and a towering stack of How-to-Farm books, Susan developed a flock of Cormo sheep and a beautiful herd of angora goats. Today, Juniper Moon Farm is home to a herd of lovely angora goats, some fat, spoiled sheep, two Maremma livestock guardian dogs, and the world's first yarn CSA. In her spare time, Susan does consulting for would-be farmers and has written dozens of published articles on food and farming. But her full-time job is shepherding the flock and blogging about her experiences.
My first of my five strategic points is to identify your customers. Most of you have probably already done that. Not necessarily even your current customers, but you want to identify your ideal customers. My customers tend to be knitters, weavers, crocheters. They tend to be pretty hard core in ...(Full transcript available to logged in subscribers.).
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