Mark Milstein is a Lecturer at the Johnson Graduate School of Management at Cornell University and Director of the Center for Sustainable Global Enterprise. He teaches and conducts research on strategy, decision-making, technology management and innovation.
Milstein is also the Business Research Director for the Sustainable Enterprise Program at the World Resources Institute (WRI), a non profit, non partisan think tank located in Washington, D.C. His responsibilities at WRI include leadership on a number of projects and initiatives in the United States, Latin America, and China that are related to strategy and innovation in the private sector.
Mark Milstein earned a Bachelor of Arts in economics and Japanese from the University of Michigan. He later earned both an M.B.A. in general management and an M.S. in natural resource policy from the University of Michigan's dual-degree Corporate Environmental Management Program. Milstein received his PhD in strategic management from the University of North Carolina at Chapel Hill.
Lets go to the other quadrant for a second. Here companies in the short term when dealing with external stakeholders, they're often just trying to establish some legitimacy with the external community and a right to operate. I don't know how many of you guys have read business history going back t...(Full transcript available to logged in subscribers.).
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