Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
But what's happening within consumers? Well obviously the population shifts are occurring. Don't have to tell you that over 30 percent of the U.S. population today speaks Spanish. Some form of Spanish. Has a Latin background. Spending trends and so o...(Full transcript available to logged in subscribers.).
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