Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Publications and Marketing at Cornell University.
Prior to her role at Cornell, Kurzweil was affiliated with Art & Science Group's market research through its field house, Widener-Burrows & Associates. Kurzweil has experience in all phases of marketing and market research, both qualitative and quantitative. She has utilized a variety of advanced analytic techniques -- including trade-off analysis (conjoint, discrete choice), segmentation analysis, discriminant analysis, and factor analysis -- on behalf of a diverse clientele in the non-profit sector, as well as the financial services and consumer products industries.Previously, she was a project manager at Total Research Corporation and Opinion Research Corporation in Princeton, New Jersey. She has also worked as senior research analyst for Merrill Lynch, where much of her work focused on assessing the impact of various advertising efforts.
Deirdre Kurzweil received her undergraduate degree from Dickinson College.
My presentation is entitled, The Power and Pitfalls of Market Research. I sense... I suspect that a lot of people here know the power of market research. They know that you know, it takes away the guesswork.I don't think the issue is about using market researchers is that we don't understand its s...(Full transcript available to logged in subscribers.).
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Deirdre Kurzweil Discusses Challenges To Budget Due To Intangibile Results of Market Research
Deirdre Kurzweil States Importance of Involving Trained Moderators In Focus Group Research
Deirdre Kurzweil Discusses Importance of Considering Level of Homogeneity Desired In Focus Groups
Deirdre Kurzweil Discusses Challenges of Open Ended Questions On Various Survey Tools
