JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
What we often talk to our clients about, a big part of what we do, is almost psychology, on many levels. It is understanding who they are and what they want to accomplish and how they think about their business, themselves, the brand they're trying to build and, you know, their business as well, li...(Full transcript available to logged in subscribers.).
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