JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
There's just like countless examples of categories where there's similar products. And the one that everyone remembers at the end of the day is the one that did it best, not necessarily the one that had the best product or the best user experience. And, you know, it's not a blanket statement becau...(Full transcript available to logged in subscribers.).
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