Earl Blanks is a former owner of a Party City franchise. Prior to his involvement with Party City, Blanks had started a small consulting business, the Small Business Marketing Planning Center, which provided marketing consulting services to smaller companies that generated $3-5 M per year in sales. Prior to that experience, Blanks worked at Procter & Gamble for over 7 years. Earl Blanks received his undergraduate degree from University of Arkansas and his MBA from Cornell University.
They were extremely impressed by the amount of research that we had conducted. Because they were in the market now, going to each store and understanding the demographics of those stores. Getting an idea of their sales volume allowed me to take those demographics and those situations and project t...(Full transcript available to logged in subscribers.).
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