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Hans Pfister Explains Importance of Work-of-mouth Marketing In A Small Country

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Total Case Duration :

  • Date Added : 3/10/2010
  • Clip Duration : 1 min. 30 sec.

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Hans Pfister

  • President, Cayuga Sustainable Hospitality
  • male
  • Caucasian
  • 1973 (Age: 51 years old)
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • Video 1 of 7 in this Case
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Biography

Hans Pfister is the President and co-owner of Cayuga Sustainable Hospitality.

He brings almost 20 years of experience in the hotel business in all capacities from trainee to General Manager, and currently focuses on marketing, finance, strategy and new projects. Born and raised in Germany, Hans' career began with the European tradition of apprenticeship as an introduction to the industry, rounding out his education and training with a degree from Cornell's School of Hotel Administration and experience in various properties in Europe, Asia, North- and Latin America.

Hans Pfister has been on the board of directors of the Costa Rican hotel chamber (CCH) for five years and served as representative of the private sector (CANATUR) in the Marketing Committee of the Costa Rican Tourism ministry (ICT) for over four years.

Hans Pfister received his undergraduate degree from Cornell University.

I think we are in a small country and everybody knows everybody and everybody talks to everybody and so if you are doing something well, word gets out pretty fast and so we never really did any marketing of our services. It is just doing a good job at what you doing and then people will come and lo...(Full transcript available to logged in subscribers.).

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Hans Pfister videos

Video 1 of 7 Hans Pfister Discusses Certification Program For Sustainable Hospitality
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 52 sec.
Video 2 of 7 Hans Pfister Discusses Need For Local Talent And Work
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 13 sec.
Video 3 of 7 Hans Pfister Explains Need For Hiring Local Workers And Using Local Resources
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 54 sec.
Video 4 of 7 Hans Pfister Explains Importance of Work-of-mouth Marketing In A Small Country
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 30 sec.
Video 5 of 7 Hans Pfister States Sustainability Can Lead To Cost Savings
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 2 min. 51 sec.
Video 6 of 7 Hans Pfister States Sustainability Has Gone Mainstream
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 34 sec.
Video 7 of 7 Hans Pfister States Sustainability Does Not Need To Be More Expensive
  • Hans Pfister - Lecture - Cayuga Sustainable Hospitality
  • 3/10/2010
  • Hans Pfister
  • 1 min. 45 sec.

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