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Eric Ottaway Discusses Impact of Trading-Up Phenomenon On Beer Industry

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Total Case Duration :

  • Date Added : 9/20/2006
  • Clip Duration : 2 min. 47 sec.

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Eric Ottaway

  • General Manager, Brooklyn Brewery
  • male
  • Caucasian
  • 1968 (Age: 56 years old)
  • Eric Ottaway - Panel - Brooklyn Brewery
  • Video 1 of 8 in this Case
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Biography

Eric Ottaway started off his working career in management consulting and then left to join a client in the healthcare industry. He joined the Brooklyn Brewery in 1996 as manager of their Boston distributor, The Craft Brewers Guild. He now works out of the company headquarters in Brooklyn, and is the Brewery`s General Manager.

Ottaway's comments are from a panel discussion on "The Business of Wine, Beer and Spirits" organized by the Cornell Entrepreneur Network of the Metro New York region. The panel featured Roy Danis (Executive Vice President, Sales and Marketing, W.J. Deutsch & Sons, Ltd.), Eric Ottaway (General Manager of the Brooklyn Brewery) and Byron F. Hoover (Marketing Director, Jose Cuervo).

Eric Ottaway received his undergraduate degree from Yale and his MBA from Harvard.

The trading up phenomenon that's been happening in, I mean across all sectors, you guys all know, I mean you know, I'm sure a lot of you drink Starbucks Coffee as opposed to Folgers Crystals and organic bread instead of Wonder bread and you know, so on and so forth. The same phenomenon has been hap...(Full transcript available to logged in subscribers.).

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Eric Ottaway videos

Video 1 of 8 Eric Ottaway Provides Overview of Alcohol Industry And Shares Initial Strategy of Brooklyn Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 55 sec.
Video 2 of 8 Eric Ottaway Discusses Decision To Use Wind Power To Provide Energy For Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 38 sec.
Video 3 of 8 Eric Ottaway Discusses Legal Challenges In Shipping Alcohol Across State Lines
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 49 sec.
Video 4 of 8 Eric Ottaway States Beer Industry Is Less Regulated Than Wine and Spirits Industry
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 46 sec.
Video 5 of 8 Eric Ottaway Discusses Importance of Web-Based Marketing For Brooklyn Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 0 min. 38 sec.
Video 6 of 8 Eric Ottaway Discusses Impact of Trading-Up Phenomenon On Beer Industry
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 47 sec.
Video 7 of 8 Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 5 sec.
Video 8 of 8 Eric Ottaway States Products Will Likely Stay Regional And Not Expand Nationally
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 37 sec.