Philip Krim is the CEO of Casper, a sleep startup that launched with an outrageously comfortable mattress. Its direct-to-consumer model has been praised for disrupting the mattress industry. A serial entrepreneur, Philip Krim started his first company out his dorm room at the University of Texas over a decade ago. As an early e-commerce executive, Philip has been focused on the evolving consumer shopping trends - both online and off - in a number of different verticals throughout his career. Philip Krim is a graduate of the University of Texas at Austin.
I think that was kind of one of the fundamental beliefs that we had going into Casper, was that you have to build a customer centric organization and that every aspect of what we do should be focused on how to improve the customer experience. And I think that's a very big differentiation than our c...(Full transcript available to logged in subscribers.).
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