Saro Cutri is co-founder of HomeKeepr. Cutri was most recently a Managing Director and Co-Head of UBS's Structured Products proprietary trading group, overseeing a $50+ billion dollar portfolio of distressed legacy positions focused primarily in non-agency residential and commercial mortgage backed securities. Prior to that, he ran UBS's residential credit trading effort for their broker/dealer operation focused primarily on Prime and Alt-A residential mortgage collateral types. Saro Cutri earned a Bachelor of Science degree from Cornell University's College of Engineering.
So refining the sales process starts with conversing with your customer. Sounds simple but it, often times, is more challenging than you might think. It is a common pitfall for an entrepreneur to blame the product for the issues that exist within your business. I personally have made that mistake...(Full transcript available to logged in subscribers.).
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