Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Mary Dupuy Smith both worked as a teacher prior to starting the business. She holds Masters Degrees in Education.
The teacher. You know, the teacher's buying it for the students. So, that the students by all means, are
the in users, but it's definitely the teacher that's buying our product, for the most part. More, and
more, we're finding that parents are now buying our products too, and we're trying to ...(Full transcript available to logged in subscribers.).
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Rachelle Cracchiolo Describes Different Business Units Within Teacher Created Materials Company
Rachelle Cracchiolo Discusses Decision To Bring In Outside Help For Certain Business Tasks
Rachelle Cracchiolo Discusses Longer Term Vision And Thoughts on Selling The Business
Rachelle Cracchiolo Provides Overview of How She Learned the Business And Where They Are Today
Mary Dupuy-Smith Discusses Changes in Roles as Business Has Grown and Technology Has Changed
Mary Dupuy-Smith States Company Did Not Put Together Long Range Projections in Early Years
