Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
The average human is interrupted by outbound marketing 2000 times a day. And that's why we have gotten really good at filtering it out, both as humans and with technology. Outbound marketing is traditional marketing that is viewed as an interruption. It's TV ads, billboards, anything that interru...(Full transcript available to logged in subscribers.).
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