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Peter Coors Discusses Social Networking And Marketing

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  • Date Added : 4/14/2011
  • Clip Duration : 4 min. 0 sec.

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Peter Coors

  • Chairman, Coors Brewing Company
  • male
  • Caucasian
  • 1946 (Age: 78 years old)
  • Peter Coors - Lecture - Family Businesses
  • Video 1 of 19 in this Case
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Biography

Peter H. Coors is chairman of Coors Brewing Company and vice chairman of Molson Coors Brewing Company.

Pete's professional career in the brewing business follows a Coors tradition that has spanned more than 130 years and five generations of Coors family members. He has served in a number of positions at the company. In 1993, Pete was named vice chairman and chief executive officer of Coors Brewing Company. In 2000, he was named Chairman, Coors Brewing Company, and President and Chief Executive Officer of Adolph Coors Company. In 2002, he was named Chairman of Adolph Coors Company and Coors Brewing Company.

Pete graduated from the Phillips Exeter Academy in Exeter, N.H., in 1965, attended Cornell University where he received his bachelor's degree in industrial engineering in 1969, and earned a master's degree in business administration from the University of Denver in 1970.

Peter H. Coors is the great-grandson of Adolph Coors, who founded the Golden brewery in 1873.

I don't understand it. This is way beyond me. My job is to be sure that we hire people your age and younger that do understand it, that can figure out how to communicate with what we call "Millennials" because this new generation, we don't communicate to them the way we used to. National televis...(Full transcript available to logged in subscribers.).

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Peter Coors videos

Video 1 of 19 Peter Coors Discusses Merger With Molson
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 5 min. 38 sec.
Video 2 of 19 Peter Coors Shares Real-life Challenges in a Family Business
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 2 min. 21 sec.
Video 3 of 19 Peter Coors Discusses Beginnings and Growth of the Family Business of Coors Brewing
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 7 min. 4 sec.
Video 4 of 19 Peter Coors Discusses Technological Aspects Of Beer Business
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 6 min. 59 sec.
Video 5 of 19 Peter Coors Discusses Philanthropic Philosophy
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 3 min. 47 sec.
Video 6 of 19 Peter Coors Discusses Dynamics Of Family Members Joining The Company
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 3 min. 19 sec.
Video 7 of 19 Peter Coors Discusses Value of a Family Name In A Global Family Business
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 5 min. 43 sec.
Video 8 of 19 Peter Coors Discusses Challenges To Growth In Today's Economy
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 2 min. 52 sec.
Video 9 of 19 Peter Coors Discusses Need For Political Leadership
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 1 min. 5 sec.
Video 10 of 19 Peter Coors Discusses Brief Involvement In Politics
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 4 min. 5 sec.
Video 11 of 19 Peter Coors Discusses Entrepreneurship and Innovation In Large Organizations
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 6 min. 45 sec.
Video 12 of 19 Peter Coors Shares Thoughts on The US Education System
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 6 min. 4 sec.
Video 13 of 19 Peter Coors Discusses Social Networking And Marketing
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 4 min. 0 sec.
Video 14 of 19 Peter Coors Discusses Family Ownership Structure
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 3 min. 3 sec.
Video 15 of 19 Peter Coors Shares Thoughts on the Craft Beer Market
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 5 min. 56 sec.
Video 16 of 19 Peter Coors Discusses Miller-Coors Partnership
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 6 min. 56 sec.
Video 17 of 19 Peter Coors Discusses Core Company Values at Coors
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 2 min. 8 sec.
Video 18 of 19 Peter Coors Explains Challenges In Bringing Two Companies Together
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 1 min. 0 sec.
Video 19 of 19 Peter Coors Discusses Succession Planning in A Family Business
  • Peter Coors - Lecture - Family Businesses
  • 4/14/2011
  • Peter Coors
  • 5 min. 43 sec.

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