Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.
In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.
Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
There are three key risks in any business... any business and all businesses have them and I want to see a business plan that shows that the entrepreneur recognizes these risks and has done the most that they can to mitigate them. The three risks are... the very first one is a technological risk wh...(Full transcript available to logged in subscribers.).
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