Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.
In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.
Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
The supermarket example with chocolates, there's some people who come by the table and take one of your samples. Of those people who try it, there will be some who purchase your product and that's where you start making your money. People will purchase your product. Of those people who purchase y...(Full transcript available to logged in subscribers.).
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Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
