Aija Leiponen is an Assistant Professor in Applied Economics and Management at Cornell University. She joined the department in 2001.
Prior to joining Cornell University, she carried out research at the International Institute of Applied Systems Analysis (IIASA) in Austria, Institute for Industrial Relations in UC Berkeley, and the Research Institute of the Finnish Economy (ETLA) in Finland.
Leiponen's teaching and research focus on the sources and effects of technological change in the economy. The overarching goal of her research program is to understand the interactions between organizational arrangements and innovation.
Aija Leiponen received her Ph.D. in Economics from the Helsinki School of Economics and Business Administration. During her doctoral studies, she spent two years as a Fulbright scholar in the Haas School of Business, University of California at Berkeley.
So if you would think of these kinds of services as businesses, the tricky part is to come up with actually a business model that enables one to generate some revenue and keep others out of that territory. So the first thing that you need is some unique value proposition and emphasize the word uniq...(Full transcript available to logged in subscribers.).
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