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Jessica Feinstein States Product Cannibalization Is Built In To Expectations

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  • Date Added : 10/18/2016
  • Clip Duration : 0 min. 53 sec.

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Jessica Feinstein

  • AVP, L\'Oreal
  • female
  • Caucasian
  • 1981 (Age: 43 years old)
  • Jessica Feinstein - Lecture - L\'Oreal
  • Video 1 of 0 in this Case
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Biography

Jessica Feinstein is AVP of Marketing for L\'Oreal Jessica Feinstein received her undergraduate degree from Cornell University and her MBA from Columbia University.

Yeah, we have built in cannibalization. You're not going to expect to launch a new product and not take at all from your old product. Surprisingly, we are not cannibalizing Fructis as much as we thought, which is great news. But that was definitely built into the business case. We had built in a...(Full transcript available to logged in subscribers.).

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