Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
When a brand?s doing well, everything is great, everyone?s career is great and they?re all claiming ownership. When a brand?s stumbling, what the quantitative does is it shines a spotlight on what?s wrong. And the other thing, it?s like if you go and do research to figure out how to fix it, it lay...(Full transcript available to logged in subscribers.).
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