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Paul Polak Discusses Achieving Scale Through Profitability

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Total Case Duration :

  • Date Added : 3/26/10
  • Clip Duration : 5 min. 8 sec.

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Paul Polak

  • President and Founder, D-Rev
  • male
  • Caucasian
  • 1934 (Age: 90 years old)
  • Paul Polak - Interview - Branding in Developing Areas
  • Video 1 of 12 in this Case
  • View All Available Videos

Biography

Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty alleviation organization he founded in 1981. IDE pioneered the development and marketing of affordable technologies within developing countries. The Technology Museum of Innovation named IDE-International a Laureate for its development of "Easy Drip" a truly affordable micro-irrigation system for the rural farmers in developing countries. In 2004, Paul was awarded Ernst & Young's "2004 Entrepreneur of the Year" award in the category of social responsibility. As a result of technologies like "Easy Drip" and facilitated market entrance, IDE families have increased their net annual income by more than $200 million annually. Recently Polak was honored by Scientific American as one of the Top 50 innovators in 2003 for his work pioneering poverty alleviation worldwide. In 2007, Polak founded D-Rev, an organization created to design affordable technology for dollar-a day customers and developing markets where they can be sold profitably and sustainable at a fair market price. Paul Polak received his MD from the University of Western Ontario and practiced psychiatry for 23 years.

What are the main issues of achieving scale? How do you get it to scale? The number one issue is very simple: making money. People haven't focused enough on that. I hate the concept of the triple bottom line. At one panel, somebody asked me about the triple bottom line and I said I thought that ...(Full transcript available to logged in subscribers.).

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Paul Polak videos

Video 1 of 12 Paul Polak Discusses Brand Development In Poor and Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 4 min. 13 sec.
Video 2 of 12 Paul Polak Discusses Importance of Marketing and Distribution
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 2 min. 47 sec.
Video 3 of 12 Paul Polak States Branding IS More Important Than Intellectual Property In Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 5 min. 14 sec.
Video 4 of 12 Paul Polak Discusses Commercialization And Scale Targeting Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 8 min. 27 sec.
Video 5 of 12 Paul Polak Explains Branding Must Take Into Account Local Circumstances
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 31 sec.
Video 6 of 12 Paul Polak Explains People Value Brand For Its Trust
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 49 sec.
Video 7 of 12 Paul Polak Discusses Achieving Scale Through Profitability
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 5 min. 8 sec.
Video 8 of 12 Paul Polak Shares Anecdote Of Why Brand Development Is Critical
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 3 min. 21 sec.
Video 9 of 12 Paul Polak Explains Scaling Results Within BoP Are Not Yet Achieved
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 13 sec.
Video 10 of 12 Paul Polak Explains Need For Design Revolution That Can Achieve Scale And Commercialization
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 47 sec.
Video 11 of 12 Paul Polak States Asian Markets Provide Incredible Opportunity
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 49 sec.
Video 12 of 12 Paul Polak Explains Ultimate Challenge Is The Last Mile Delivery
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 3 min. 33 sec.

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