Your choice is, for the sake of this argument, I am going to go after the 45-year-old consumer and that's it, just 45. If you are 44, I don't want you. If you are 46, I don't want you, just 45 or 92. Those are the two options. Usually, it is not quite that stark, but more often than not when you...(Full transcript available to logged in subscribers.).
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