Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previously, she was Vice President/General Manager for Sauce and Meal Preparation for Campbell USA, and Vice President, Global Soup Strategy and New Business, North American Soup.
Prior to coming to Campbell's in 2002, Ambrosia spent 17 years at Nabisco and most recently Kraft where she was Vice President, New Business Development with responsibility for acquisition synergies. Other assignments at Nabisco included Vice President, Strategy / Business Development; Vice President of Marketing at Nabisco Biscuit Company and General Manager of Specialty Biscuits.
Lynn Ambrosia earned both her Bachelor of Science degree and MBA at Cornell University.
Advertise, advertise, advertise. It sounds trite but it's true. You have to tell people what's out there. And we found that brands and companies that spent over $5 million or more were 75 percent successful. And it fell off pretty dramatically after that. Advertising on new brands, twice - two ...(Full transcript available to logged in subscribers.).
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