Mark Kuperman is co-founder of Johnny Applestix.
Kuperman graduated from Northwestern University in three years with a degree in economics and statistics before going to the California Culinary Academy in San Francisco and apprenticing in restaurants in France and Italy.
Kuperman also holds a Master's degree from Cornell University's School of Hotel Administration.
Yes I think the business plan is - the more I reflect on it - it is like a necessary evil. You know, on the one hand you need to write a business plan to raise money and to start your business, absolutely. It is a valuable tool to really explore all the different things you need to be thinking abo...(Full transcript available to logged in subscribers.).
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Mark Kuperman States Business Plan Is A Necessary Evil But You Can't Let It Hold You Back
Tony Dellamano Discusses Initial Market Research Done To Confirm That Product Had Consumer Base
Mark Kuperman States Listening To People Is The Most Important Aspect of Product Development
Tony Dellamano States Overly Specific Branding Can Lead To Problems If Product Line Expands
Tony Dellamano States Importance of Working With Someone You Know When Developing Branding and Logos
Tony Dellamano and Mark Kuperman Discuss Branding, Barriers To Entry and Competitive Advantage
Mark Kuperman States Biggest Challenge of Starting A Business Is Handling Uncertainty
Tony Dellamano States Key To Partnership Are Having Different Interests and Having Respect
Tony Dellamano and Mark Kuperman Share Their Thoughts on Exit Strategy From Johnny Applestix
Tony Dellamano States Johnny Applestix Was Fortunate To Get Smart Money With Their First Funding Plan
Tony Dellamano and Mark Kuperman States Strong Partnerships Have To Have Different Skill Sets
Tony Dellamano States Managing People Is One Of The Bigger Challenges of Being an Entrepreneur
Tony Dellamano and Mark Kuperman Share Thoughts on Hiring and Taking Advantage of Employee Strengths
