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JB Osborne States Real-life Experience Teaches Lesson That Cash Is King

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  • Date Added : 4/17/2014
  • Clip Duration : 0 min. 1 sec.

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JB Osborne

  • CEO, Red Antler
  • male
  • Caucasian
  • 1981 (Age: 43 years old)
  • JB Osborne - Interview - Red Antler and Lean Startups
  • Video 1 of 19 in this Case
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Biography

JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.

An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.

In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.

JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.

My father is a CPA and a partner at Price Waterhouse Coopers and he, from the very beginning of our business, just kept saying cash, man. Cash is everything. Make sure you keep an eye on cash. Cash is king.And I was sort of like, yeah, okay, whatever. And I didn't feel it. Like I didn't underst...(Full transcript available to logged in subscribers.).

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JB Osborne videos

Video 1 of 19 JB Osborne Discusses Entrepreneurs Must Have Blind Faith
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 2 min. 36 sec.
Video 2 of 19 JB Osborne Discusses Red Antler's Core Business
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 57 sec.
Video 3 of 19 JB Osborne States Importance of Building For Long-Term Even When Small
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 38 sec.
Video 4 of 19 JB Osborne Discusses Importance of Building a Brand
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 10 sec.
Video 5 of 19 JB Osborne States Importance of Understanding the Company's Value Proposition
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 15 sec.
Video 6 of 19 JB Osborne Discusses The Dynamic of Fear
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 33 sec.
Video 7 of 19 JB Osborne Discusses Feedback Loop Of Changing Course Quickly After Failure
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 23 sec.
Video 8 of 19 JB Osborne Discusses Importance of Building A Solid Reputation
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 58 sec.
Video 9 of 19 JB Osborne States Business Purpose Has To Be About Adding Value, Not Making Money
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 37 sec.
Video 10 of 19 JB Osborne Discusses Exhausting Cycle Of Business
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 59 sec.
Video 11 of 19 JB Osborne Discusses Bootstrapping And Managing Cash
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 57 sec.
Video 12 of 19 JB Osborne States Real-life Experience Teaches Lesson That Cash Is King
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 1 sec.
Video 13 of 19 JB Osborne Discusses Philosophy Of Learning The Hard Way
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 28 sec.
Video 14 of 19 JB Osborne Discusses Business Strategy And First Contact With Customers
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 2 min. 20 sec.
Video 15 of 19 JB Osborne Discusses Misconceptions of Branding
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 8 min. 1 sec.
Video 16 of 19 JB Osborne States Success Is Defined By Helping Clients Succeed
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 3 min. 42 sec.
Video 17 of 19 JB Osborne Discusses Amount Of Change Happening in Design and Technology
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 3 min. 16 sec.
Video 18 of 19 JB Osborne Discusses Design As Primary Goal Of Technology
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 58 sec.
Video 19 of 19 JB Osborne Discusses Reality That Technology Will Change But Brands Should Adapt
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 37 sec.

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