Explore Topics / Real-world Brand Examples(18 Videos)
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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We had very strong brand names and there was really no competition and in many cases the customers w...
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10/18/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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I'd say Ralph's ad campaigns are less controversial first of all, so they're more consistent and wel...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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You know, we're at risk at that a while ago before the company went public and they were looking for...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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Again as I was saying over the last five years well our stock went from 20 bucks to actually get ove...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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Ralph is 67 and everything he had done was intuitive and instinctual and he still manages the compan...
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9/28/2007
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Bill Caesar - Lecture - Discussion on Bi
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Bill Ceasar is a principal of McKinsey & Company, and a leader in the firm's North American Energ...
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Alright so let's talk about the global market for biofuels. Today or let's call it 05/06 there is s...
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9/24/2007
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Bill Caesar - Lecture - Discussion on Bi
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Bill Ceasar is a principal of McKinsey & Company, and a leader in the firm's North American Energ...
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Insight and foresight. The fundamental growth drivers appear here to stay. These four things altho...
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9/24/2007
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Donald Katz - Interview - Audible
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Donald Katz is founder, CEO, and Chairman of the Board of Audible, Inc., the Internet's premier a...
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What is a branded piece of content and what is a branded kind of destination. So I study the vertic...
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7/17/2007
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Byron Hoover - Panel - Cuervo Internatio
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Byron Hoover is the Marketing Director for the Jose Cuervo Portfolio at Jose Cuervo International...
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I think on our side, sometimes it's not so much about is the product wrong because we sometimes ... ...
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9/20/2006
