Explore Topics / Merchandising(9 Videos)
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Eswar Prasad - Interview - Trade Policy
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Eswar Prasad is the Tolani Senior Professor of Trade Policy at Cornell University. He is also a S...
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Right after finishing my Ph.D. at the University of Chicago, in fact slightly before finishing my Ph...
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11/6/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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Merchandising - I feel I need to tell you how we define Merchandising because it is quite a bit broa...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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It is the sales number. It is customer satisfaction I think kind of promotes the sales number. Lik...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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The third definition that we use for merchandising is retail theater. We look at merchandising as t...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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There are five things that we think that you have to do in order to have bottom-line merchandising, ...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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The last thing for getting involved is that you have to followthrough. You can't just provide a vis...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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The next thing is to borrow your customer's eyes. I mean, literally drive up to your business, what...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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My favorite promotion...we do a lot of promotional events and stuff, and when you are doing stuff th...
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10/28/2008
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Erica Perreault - Lecture - Merchandisin
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Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
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We have a really broad view on our customer. I didn't mention it but we have a documented look and ...
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10/28/2008
