Explore Topics / Managing A Brand(24 Videos)
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Kristen McClellan - Interview - Snappy S
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Kristen McClellan is a Senior at Cornell University. For the past three years, McClellan has been...
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In regard to like branding and marketing, I always kind of think that for a founder you are your bra...
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1/29/2013
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Kristen McClellan - Interview - Snappy S
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Kristen McClellan is a Senior at Cornell University. For the past three years, McClellan has been...
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That's actually my forte so that's like my favorite part to do. My branding and marketing is by far...
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1/29/2013
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Barbara Novick- Interview - BlackRock
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Barbara Novick is a member of BlackRock's Global Executive and Global Operating Committees and Ch...
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Well, I've just stepped down from operating responsibility. I'm still working at BlackRock, but I'm...
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6/23/2009
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Barbara Novick- Interview - BlackRock
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Barbara Novick is a member of BlackRock's Global Executive and Global Operating Committees and Ch...
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It was multiple stages. So, we started out, our name was Blackstone Financial Management because we...
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6/23/2009
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Rachel Trimarco - Interview - Bridal Flo
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Rachel Trimarco is the Founder & CEO and Bridal Flower Divas. Trimarco planned and designed every...
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I wanted something - I wanted a feel to the website - a logo, a name - that would be very girly and ...
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6/22/2009
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Sheena Lindahl - Interview - Extreme Ent
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Sheena Lindahl is the author of the bestselling book,The Student Success Manifesto: How to Create a ...
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Thinking back, I think it has basically been very iterative, little pieces here and there. We start...
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6/21/2009
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Dana Lampert - Lecture - Wiggio
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Dana Lampert is a Cornell University student and co-founder of Wiggio.com. Wiggio.com is a free, ...
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Challenge #2 is definitely breaking through the clutter. I guess I mean this in two respects. One ...
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3/30/2009
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Daniel Hesse - Lecture - The Leader's Ro
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Daniel R. Hesse has been Chief Executive Officer and President of Sprint Nextel Corporation since...
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So let's talk about the brand and what the brand is, and I'm going to talk about the brand pillars. ...
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10/2/2008
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Daniel Hesse - Lecture - The Leader's Ro
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Daniel R. Hesse has been Chief Executive Officer and President of Sprint Nextel Corporation since...
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So one of the first things I did when I came to Sprint and I came just a few days before Christmas l...
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10/2/2008
