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15 Videos
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Susan Parker Shares Anecdote About Packaging Incre

  • Susan Parker - Lecture - CNY Bounty
  • Susan Parker's comments are from the November 2010 Strategic Marketing Conference sponsored by the D...
  • One particular farmer I like to tell about, he and his family have five acres and vegetables and the...
  • 11/1/2010

John Bello Shares Examples of Creative Beverage Pa

  • John Bello - Lecture - SoBe
  • John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
  • Flavors in varieties, people were demanding more than just Cola and Ginger Ale and they were very li...
  • 5/5/2006

Kevin McGovern States Great Aspect of SoBe Was Pac

  • Kevin McGovern - Lecture - General Busin
  • Kevin McGovern is the Chairman and CEO of McGovern Capital LLC, which provides Intellectual Prope...
  • The reason why we bought Sobe was not because of the drink that's inside it, you love the bottle, ri...
  • 4/21/2006

Tom Szaky Discusses Sourcing Bottles For Packaging

  • Tom Szaky - Interview - TerraCycle
  • Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
  • I think - sourcing bottle is interesting. There are 40 million soda bottles thrown out on a daily b...
  • 10/31/2005

Steve Kurz Discusses Involving Schools To Get Recy

  • Tom Szaky & Steve Kurz - Lecture - Terra
  • Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
  • Since we package things in used bottles, and I will show you the bottles later on. I actually have ...
  • 10/31/2005

Steve Kurz Discusses Packaging of TerraCycle Produ

  • Tom Szaky & Steve Kurz - Lecture - Terra
  • Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
  • Here is a 20-ounce bottle that you drink on a regular basis. And then you take the label off. And ...
  • 10/31/2005

Steve Kurz Discusses Challenge of Expanding Produc

  • Tom Szaky & Steve Kurz - Lecture - Terra
  • Tom Szaky is co-founder and Chief Executive Officer of TerraCycle, Inc., producer of the worlds f...
  • Well the first one, the 20 ounce bottles was the first you know that is the biggest one so far. And...
  • 10/31/2005

Lynn Ambrosia States Importance of Planning For Be

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Nine, plan for years one and two, not just for year one. As I said, volume will decline if you don'...
  • 10/15/2005

John Cannon Shares Marketing and Packaging Concept

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • Then we come out with our varieties. Now I will talk about marketing. Let's look at what some of t...
  • 10/1/2005