Explore Topics / Finding and Understanding Your Target Customers(67 Videos)
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John Bello - Lecture - SoBe
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John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
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I will tell you this. We started year one, wasn't going any where and the only think that kept me s...
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5/5/2006
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Norb Mayrhofer - Lecture - Finding Your
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Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
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It literally is a choice and the choice of the target customer is driven by two things really. One ...
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2/22/2006
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Norb Mayrhofer - Lecture - Finding Your
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Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
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There was a ... there was a case study last year, two years ago, they were thinking about putting in...
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2/22/2006
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Norb Mayrhofer - Lecture - Finding Your
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Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
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It's an understanding of the highest focus areas, the highest priority things and here's a good rule...
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2/22/2006
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Norb Mayrhofer - Lecture - Finding Your
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Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
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All you guys are doing research in your projects and there are two points that I want to make from t...
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2/22/2006
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Seth Goldman - Interview - Honest Tea
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Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Pro...
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I would not say it is necessarily socially responsible in particular but I think any type of brand c...
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2/9/2006
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Christoph Hergersberg - Personalized Med
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Christoph Hergersberg joined the General Electric Global Research Center in August 2004 as Global...
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So there is a whole bunch of stuff going on in improvement of whatever commodity you work at and it ...
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2/8/2006
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John Cayer and Jaime Allen - Lecture - S
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John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Caye...
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What do we mean when we say consumer insight? Well, the importance of it is, to understand the unde...
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10/1/2005
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Steve Leveen - Lecture - Levenger
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Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious r...
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Find neglected customers to love. What do I mean by that? You often hear that you should go into b...
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4/22/2005
